top of page

African American Herbalism: Building a Herbal Business Inspired by Influential Black Herbalists

Updated: Oct 17, 2023

Building an herbal business requires careful planning, dedication, and a clear understanding of legalities and marketing strategies. Drawing inspiration from influential black herbalists like Harriet Tubman and Madam C.J. Walker can guide you in navigating this journey. Here's a basic guide that combines the essential aspects of starting an herbal business, understanding legalities, and finding inspiration from remarkable figures in herbalism:

Part 1: Building a Herbal Business

Define Your Niche and Unique Selling Proposition (USP):

Identify your specific area of expertise within herbalism, whether it's formulating unique blends, focusing on a particular health issue, or providing educational services.

Create a Business Plan:

Outline your business goals, target market, pricing strategy, marketing approach, financial projections, and operational plan.

Develop Your Product Line:

Create a range of herbal products based on your niche, such as teas, tinctures, salves, or custom formulations tailored to your target audience.

Establish Your Brand:

Develop a strong brand identity, including a compelling brand story, logo, packaging, and overall aesthetic that reflects your values and resonates with your target market.

Build an Online Presence:

Create a professional website, utilize social media platforms, and consider an online store to showcase your products, services, and expertise.

Part 2: Understanding Legalities

Research Legal and Regulatory Requirements:

Understand the legal framework for operating an herbal business, including permits, licenses, health regulations, and compliance with FDA guidelines for herbal products.

Compliance with Good Manufacturing Practices (GMP):

Familiarize yourself with GMP standards to ensure the quality, safety, and integrity of your herbal products throughout the production process.

Labeling and Packaging Compliance:

Adhere to labeling requirements for herbal products, including accurate ingredient lists, dosage instructions, and any necessary disclaimers or warnings.

Intellectual Property Protection:

Consider trademarking your brand name, logo, or unique product names to protect your intellectual property and prevent potential infringement.

Part 3: Inspiration from Influential Black Herbalists

Harriet Tubman: Embrace Resilience and Tenacity:

Take inspiration from Harriet Tubman's resilience and determination to overcome challenges. Apply her fearless approach to your entrepreneurial journey, pushing forward in the face of obstacles.

Madam C.J. Walker: Entrepreneurial Vision and Innovation:

Draw on Madam C.J. Walker's entrepreneurial vision and innovation. Leverage her pioneering spirit to think outside the box when creating her herbal hair products, when going after your own innovative, products or services, strive for excellence in your herbal business just like she did.

Study Their Herbal Practices and Values:

Research and study the herbal practices, remedies, and philosophies of Harriet Tubman and Madam C.J. Walker. Learn from their dedication to holistic health and how they utilized herbs to care for their communities.

Educate and Empower Your Community:

Like these influential figures, prioritize education and empowerment within your community. Share your knowledge of herbalism, advocate for natural health, and make a positive impact on people's lives.

Remember, your journey as an herbal entrepreneur is an exciting and meaningful path. Stay inspired, remain persistent, and let the legacy of these remarkable black herbalists guide you towards success in the herbal industry.


Need Help Developing A Plan For Self-Care

Do you want help developing a self-care plan that works for your busy schedule? Do you want accountability in implementing a self-care plan? If you or someone you love is struggling to maintain optimal mental and emotional health, consider reaching out to Spiced Life Conversation Art Wellness Studio and Botanica. We are a Metro Atlanta, Conyers Georgia area. We are a coaching and counseling practice with empathetic, skilled counselors and recovery coaches who can help you set goals, develop a self-care routine, and move forward to build a more fulfilling life. Our team would be happy to work with you either just for a couple of sessions to develop and implement a Self-care plan or longer term to work toward overall better mental health within our membership site or other programs.

Dr. Nikki LeToya White
Dr. Nikki LeToya White

About The Author:

Dr. Nikki LeToya White MSEd-TL, Ph.D. RHN is the founder, director, and full-time board-certified trauma-informed nutritionist, folk herbalist, and wellness consultant at Spiced Life Conversation Art Wellness Studio and Botanica. She created Spiced Life Conversation, LLC

Art Wellness Studio and Botanica to provide the Metro Atlanta area with counseling and coaching services where clients are carefully matched with the right program for healing abandonment and childhood emotional neglect trauma that cause codependency, emotional eating, financial stress, and imposter syndrome as it relates to fear of success and being abandon. We help you begin your emotional healing journey with ease. Recently, we have expanded to include an online membership site so we now provide support to people living all over the world. All of our recovery coaches provide at least one evidence-based treatment to assist in your recovery. Dr. White is a big proponent of self-care and helping people live a fulfilling life! She has been in full remission with both codependency and emotional binge eating disorder since 2016. In living a life in recovery from sugar addiction. Loving her low-sugar balance lifestyle.

Warm Regards

Dr. Nikki LeToya White

Recent Posts

See All


bottom of page